I think of Promotional Advertising Products as Residual Advertising Products. Here is an example: When I moved to Portland I was a Professional Photographer. I went to K&K Color Lab in Milwaukee to have some film processed and they gave me a yardstick with their name on it. That was in January 1975; I still have that yardstick. They had invested in the best quality, not the cheapest price. 37 years later it is still advertising for them, that is Residual Advertising.

The advantage of Residual Advertising items is that they can be targeted and can be long lasting. Brochures might get filed away; newspaper or broadcast ads might not even be seen or heard. Residual Advertising items, however, are an effective ways of keeping your business fresh in the minds of your clients.

  If a Residual Advertising item is useful to the end recipient as in the case of my yardstick, they can last many, many years. A useful Residual Advertising item can be directed toward your target audience by mail or by handing it directly to your prospect, client or customer. The success of a promotion is determined by choosing the correct item for the project at hand.

The next time you have a trade show, conference, new product or service, company picnic, employee or company anniversary, or need something with class for that very special client, please give me a call. It would be my pleasure to help you find the Residual Advertising Product that's perfect for you.

A smaller order, with higher quality will benefit you more than a cheaper item that gets tossed.

Thank you for your time and consideration.

For more information, send me a request on our Contact Us page, or
call 503-235-0706

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